Long Beach Pride™ Reveals New Name and Logo Ahead of the 2020 Festival and Parade

Long Beach Pride™ Reveals New Name and Logo Ahead of the 2020 Festival and Parade


The Event Includes an Upgraded Festival Experience and Annual Parade,
plus, a Free Teen Pride Celebration

 Early Bird Ticket Pricing Now Available

LONG BEACH, CA – January 15, 2020 – Long Beach Pride™ today revealed a new name, logo, mission statement and website as it prepares to relaunch its annual celebration of the LGBTQ+ community. Formally known as Long Beach Lesbian and Gay Pride, the 501(c)3 non-profit organization works “to produce and support activities that educate, encourage and celebrate PRIDE, inclusion and respect for humanity.” A redesigned LongBeachPride.com also launches today, offering a limited number of early bird tickets, priced at $20 for single-day tickets, for a limited time only, or while supplies last.

“The start of a decade is the perfect time to reflect on Long Beach Pride™’s strong history and our commitment to inform and inspire a new generation of active members. Our name now reflects our mission of encouraging even more inclusion and embracing the LGBTQ+ community as a whole, and its allies, through the simple yet universal message of having pride in ourselves and each other,” said Denise Newman, President of Long Beach Pride™. “As one of the first events kicking off the 2020 Pride season, we are excited to throw our biggest celebration ever while welcoming attendees from all over to our great city of Long Beach.”

The 37th Annual Long Beach Pride™ Festival & Parade is a three-day event, starting with a free Teen Pride celebration on May 15, with a DJ, dancing and performances in a safe, chaperoned youth-only environment. A two-day waterfront festival will span May 16 and 17, offering live music, community programming, and food and drinks from local eateries, with the annual parade happening May 17. As part of its commitment to offering attendees an entertainment-filled weekend, Long Beach Pride™ is planning an enhanced festival experience in partnership with the event production company JJ|LA, which produces Los Angeles Pride and produced the two-day Pride Island music festival featuring headliner Madonna at the 2019 WorldPride NYC, among other nationally and internationally recognized events.

Additional details about the 37th Annual Long Beach Pride™ Festival & Parade, including headlining entertainment, will be made available in the coming weeks. Follow Long Beach Pride™ on Facebook and Twitter @LongBeachPride and on Instagram at @LBPride for the latest updates.


Long Beach Pride™, a 501(c)3 non-profit, is an all-volunteer organization that produces the annual three-day Long Beach Pride™ festival, parade and teen pride annually in May. The third largest Pride festival and parade in California, we celebrate the LGBTQ+ community with a focus on inclusion, and work to educate the wider community that diversity builds a stronger and healthier society. Taking pride in what we have achieved since 1984, we strive to teach future generations that the battle for acceptance continues. For additional information please visit www.longbeachpride.com.


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Dustin Smith, Smithhouse | Strategic Communications
(818) 939-0747, dustin@smithhousestrategy.com

Shari Mesulam, The Mesulam Group
(310) 663-0056, shari@themesulamgroup.com