Ditching archaic name, Long Beach Pride™ rebrands and hires new producer for festival

Ditching archaic name, Long Beach Pride™ rebrands and hires new producer for festival

The organization behind Long Beach’s much loved Pride festival has had its long share of problems: an archaic name that excluded a huge portion of the LGBTQ community (“Long Beach Lesbian and Gay Pride”), accusations of mismanagement and litigation, and a festival that felt dated and exclusionary.

Entering a new century hasn’t proved easy.

But it appears the organization has heard these concerns from the community.

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