Formerly known as the Long Beach Lesbian and Gay Pride, the new and improved Long Beach Pride – the organization in charge of producing the Pride Parade & Festival in Long Beach – is rolling out a new identity. Not only has its name been updated, but the 36-year-old 501(c)3 nonprofit revealed earlier this week its new logo, mission statement and website in preparation for a 2020 relaunch.
“The start of a decade is the perfect time to reflect on Long Beach Pride’s strong history and our commitment to inform and inspire a new generation of active members. Our name now reflects our mission of encouraging even more inclusion and embracing the LGBTQ+ community as a whole, and its allies, through the simple yet universal message of having pride in ourselves and each other,” Long Beach Pride President Denise Newman said. “As one of the first events kicking off the 2020 Pride season, we are excited to throw our biggest celebration ever while welcoming attendees from all over to our great city of Long Beach.”